Social Media for Social Good at the Ad Council.
I spoke today at the Ad Council's Partner Conference, where many of the causes the Ad Council supports get together to discuss the burning issues around raising awareness of their very important initiatives.
At this event, the focus was squarely, 100% on social media, and understandably so.
In doing my part to set the table for the day's discussion, I gave the following presentation where I talked about some significant research findings, best practices, and case studies including our recent major effort with the Ad Council, SHARE YOUR VOICE.
Enjoy!
